Traditionally, it has marketed the product to luxury retailers like Louis Vuitton and Ralph Lauren that don’t want to settle for the standard-issue beams and boards. Urban Umbrella sells what it bills as high-end scaffolding, using a blend of recycled steel and translucent plastic panels in place of the familiar cross-braced pipes and plywood. Now, one city scaffolding firm is using its product to keep people safe from COVID-19. In normal times, New York’s omnipresent walls of scaffolding are meant to keep people safe from crumbling facades. Midtown has highest retail vacancy rate in NYC: report Real estate ‘unicorn’ Orchard Technologies moving downtown Wegmans deal signals reawakening appetite for Manhattan leases Stalled High Line luxury towers ‘The Twists’ could face more delays
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